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PayPal announced this morning its agreement to acquire Cymbio, a Tel Aviv-based multi-channel orchestration platform founded in 2015. Cymbio automates brand-to-retailer connectivity, managing product data, inventory synchronization, order orchestration, and billing. The platform enables brands to sell across agentic surfaces such as Microsoft ( NASDAQ:MSFT ) Copilot and Perplexity, alongside traditional e-commerce channels. The deal builds on an existing relationship PayPal had with Cymbio to support its initial agentic commerce services, and PayPal Ventures invested in the company back in 2022.
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